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I specialise in using plain language and have experience
across a wide range of subjects and industries.
I am happy to work on both small and large projects
including advertorials/editorials, articles, brochures, company
profiles, media releases, newsletters, reports, submissions and
tenders, technical writing and web content. I also enjoy editing
other people's material.
Advertorials/Editorials
An advertorial is an article written like an advertisement
for a company's products and services. An editorial sounds like
it is written by a third party and often attracts more credibility
than an advertorial. If you are paying for advertising and you're
offered editorial space, you need to make every word count.
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Articles
I am a qualified journalist and have had nearly
1,000 articles published on a wide variety of subjects. In many
cases this has helped companies obtain "free" publicity
when articles have been printed in selected publications.
Articles are also excellent marketing tools for
your business. They can be included in material you send to prospective
clients, or placed on your website for clients to download.
It is easy to take advantage of my experience.
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Brochure Content
Brochures are usually produced to attract prospective
clients, so they need to be written in a persuasive style and in
plain language. If your brochure doesn't communicate with your chosen
audience, it has failed.
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Company Profiles
I develop profiles to showcase a company's professionalism
and achievements. More importantly, the profile highlights what
you can do for your prospective clients if they choose your company
to work with. Every profile is specifically tailored to individual
requirements.
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Media Releases
I have prepared media releases for many years. My
campaigns have been very successful for small, medium and larger
clients.
Writing effective media releases that not only get
your message across the way you want it, but the way the media likes
to receive it, can be difficult for an untrained person.
The benefits of working with the media are enormous;
let me assist you with your campaign.
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Newsletters
Newsletters are a great way to stay in contact with
your clients; they are also excellent marketing tools. I have designed
and written newsletters to educate, inform and increase a company's
market share.
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Reports
Structure and content design are important features
of any report. Reports are written for a purpose and should meet
all the needs of the recipient, not necessarily the person writing
the document. Ease of navigation and readable content will make
all the difference.
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Submissions and Tenders
Increasingly, businesses are required to respond
to tenders for projects in many industries, and especially government.
The tender response should persuade the company/government department
that you are the right business for the job. That takes skill.
I have a 95% strike rate with tenders I have written
for clients.
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Technical Writing
I am experienced at turning technical jargon and
industry specific information into reader friendly copy.
Material written in clear and concise plain language
sets your company apart from your competitors and increases your
reputation in the marketplace.
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Website Content
Your website is your window to the world. Don't
waste an opportunity to make the right impression from your "Home"
page to your "Contact Us" page. This website is an example
of my expertise.
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Editing
I enjoy editing other people's material. It may
be more cost effective for you to write a draft of the project and
for me to edit it. This is especially true of training manuals,
procedures manuals and other longer documents. Of course, I can
write them from scratch if you prefer.
If your manuals or other company documentation needs
updating, I'd like to be involved.
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